5 Reasons Every Business Needs An Explainer Video
Video is superior to text when it comes to helping your target audience understand your product or service.
Unlike text, which can be dry and difficult to follow, video can use engaging visuals, exciting audio, and captivating motion graphics to create a more immersive experience for the viewer. If you’ve read the Forrest Gump book AND watched the movie, you understand.
So why’s it so important?
By providing an entertaining and informative video that explains the benefits of their product or service, small businesses increase their chances of converting viewers into customers.
Maybe we’re a little biased, but video content has proven itself to be the most powerful way to promote yourself in today's digital age. Video content has become increasingly popular and influential, with people spending more time watching videos than ever before. According to a study by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand's video.
Not convinced yet? Here’s our top 5 reasons your business needs an explainer video:
1. Grab Attention and Increase Engagement
Explainer videos are the ultimate tool for businesses to showcase their unique value proposition, product, or service in an engaging and memorable way.
In fact, studies have shown that videos can increase engagement and interaction rates by up to 300%.
2. Improve SEO and Drive More Traffic
Did you know that adding a video to your website can improve your search engine optimization (SEO) and drive more traffic to your site? According to Moovly, you are 53 times more likely to appear on the first page of Google search results if you have a video embedded on your website.
How does that work?
Google and other search engines prioritize websites that have engaging and informative content, and explainer videos provide just that. Search engines consider the time spent by users on a website as a metric for the website's quality and relevance. Since explainer videos are known to increase engagement and reduce bounce rates, they can signal to search engines that a website has relevant content that is worth promoting to users.
Having an explainer video on your website can improve your website's click-through rates (CTR), as videos are more likely to appear in search results and attract users' attention. This leads to more traffic for your website and ultimately leads to increased conversions and revenue.
Not only that, but explainer videos can be optimized for SEO by including relevant keywords in the video title, description, and tags. This makes your business’s content more discoverable by users searching for specific topics or products.
Having an explainer video on your website is a cost-effective way to improve SEO that attracts more potential customers. As explainer videos can be easily shared on social media and other platforms, they can also help small businesses increase their online visibility to reach a wider audience.
3. Simplify The Complex and Increase Understanding
An explainer video can simplify complex concepts and increase understanding of your product or service. It can be difficult to explain your business or product to potential customers in a short amount of time, but with an explainer video, you can communicate your message in a clear and concise way that is easy for anyone to understand.
One of the key advantages of video is its ability to simplify complex concepts. Through the use of animation, graphics, and storytelling, video can break down complex information into more digestible and easy-to-understand pieces. This is especially important when trying to communicate complex ideas or products that may be difficult to grasp through text alone.
Furthermore, video can help establish an emotional connection with the viewer. By using storytelling and visuals, video can create a more personal and relatable experience for the viewer, which can help to build trust and establish a stronger connection with your audience.
Overall, video is a superior medium for communication because it is highly engaging, memorable, and effective at simplifying complex concepts. By incorporating video into your marketing strategy, you can better connect with your audience, increase brand awareness, and drive more conversions and sales for your business.
4. Build Trust and Credibility
People buy from brands they trust, and an explainer video can help build trust and credibility with potential customers. By showcasing your brand's personality, values, and expertise, you can establish yourself as a trustworthy and credible business.
How? Firstly, explainer videos can help establish your brand's authority by showcasing your expertise in your field. By providing detailed information about your product, how it works, and its benefits, you can demonstrate your knowledge and understanding of your industry and customers' needs. This can help position your brand as a trusted source of information and a reliable solution provider.
Secondly, explainer videos can help build trust by addressing common customer concerns and questions upfront. By acknowledging potential objections and providing transparent and honest answers, you can show that you care about your customers' needs and are committed to providing the best possible experience.
Thirdly, explainer videos can make it easier for customers to understand your product and its features. By using visuals and storytelling, you can simplify complex concepts and communicate your message in a way that is easy to understand and remember. This can help increase customer confidence in your product and reduce the likelihood of confusion or miscommunication.
Overall, having an explainer video for your product on your website can help build trust and credibility by showcasing your expertise, addressing customer concerns, and simplifying complex information. By doing so, you can establish a stronger connection with your customers and increase the likelihood of conversion and repeat business.
5. Increase Conversions and Sales
Last but not least, an explainer video can help increase conversions and sales for your small business. According to Optinmonster, adding a video to your landing page can increase conversions by up to 80%. By providing a clear and concise message that addresses your customer's pain points and offers a solution, you can convince potential customers to take action and make a purchase.
How? Firstly, explainer videos can help simplify complex concepts and make it easier for customers to understand your product or service. By breaking down your product or service into clear and concise messaging, you can effectively communicate the value proposition and benefits to potential customers. This can help increase customer confidence in your offering and reduce the likelihood of confusion or miscommunication.
Secondly, explainer videos can showcase the unique features and benefits of your product or service in an engaging and memorable way. By using visual storytelling and animation, you can create a compelling and entertaining video that captures the viewer's attention and keeps them engaged. This can help increase brand awareness and leave a lasting impression on potential customers.
Thirdly, explainer videos can help address customer objections and concerns upfront. By highlighting potential issues and providing transparent and honest answers, you can show that you care about your customers' needs and are committed to providing the best possible experience. This can help increase customer trust and confidence in your product or service, and reduce the likelihood of customers abandoning their purchase or seeking out a competitor.
Overall, a good explainer video can help increase conversions and sales for your business by simplifying complex concepts, showcasing unique features and benefits, and addressing customer concerns upfront. By doing so, you can increase customer confidence in your product or service, establish a stronger connection with your customers, and ultimately drive more sales and revenue for your business.
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In summary, a good explainer video can help your small business in numerous ways, including grabbing attention, improving SEO, simplifying complex concepts, building trust, and increasing conversions and sales. If you haven't already, it's time to invest in an explainer video for your business and see the benefits for yourself.
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Ready to create an explainer video for your small business? Contact us today to learn more about our video marketing services and how we can help you create a compelling video that drives results.